IS THIS AI?
Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.
BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.
BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.
Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.
IS THIS AI?
AI is not ready
Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.”
Amid the shock, excitement, eye rolls, and told-you-so's, hosts Lisa Talia Moretti & Oliver Veysey take a clear eyed look at what’s really going on behind the MIT stats. They are joined by fellow AI Council member, Tom Good, and Luke Alexander - Chief Digital & AI Officer for Four Agency Worldwide.
20 minutes packed with insights and practical ideas on everything from addressing AI fluency, embracing friction, and bringing our attention back to the people who matter most.