IS THIS AI?
Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.
BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.
BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.
Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.
Episodes
9 episodes
No one will be talking about AI in 2026
For this season finale Olly Veysey and ever-brilliant co-pilot Lisa Talia Moretti are joined by fellow council members Dora Moldovan and Prateek Jain — two people shaping the next phase of AI inside major organisatio...
Fear not, Creatives, AI comes in peace
This week on IS THIS AI?, we’re talking creativity, why 90% of everything is cr*p, and whether AI is here to help or to quietly remove you from your studio.We’re joined by Derek & Norts (The Peeps) who have been experim...
Computer says no: AI x recruitment.
This week, Olly and Lisa sit down with Be Kaler Pilgrim, a design and tech recruitment leader who has spent more than two decades helping creatives find their place in changing organisations. We get honest about where the jobs have ...
AI slashes at all marketing skills and levels
This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusin...
AI is not ready
Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.”Amid the shock, exc...
Episode 3: Preview
When big tech and AI is claiming the land all around us, how can we thrive and determine our own future?
AI is a new capitalism
Is AI a new capitalism? Or a cult? We're kicking off this week with a heavy-hitting provocation. Regular hosts Olly Veysey and Lisa Talia Moretti are joined by AI Council member and chief AI Officer Dora Moldovan
With GenAI, you can be fast or good.
AI tools can complete some tasks really fast. Much faster than a human can. But is what they’re producing good or are we just creating more stuff really fast? Is that a good thing? This episode aims to discuss how the qualities of ‘fast’ and ‘g...
